How to sell your product to the middle class  The middle-class market is divided into two: the middle class and the upper-middle class. This class is bounded by the affluent class above and the lower class segment below, with an ecosystem characterized by the aspiration drive. Picture a ladder inContinue Reading

The workplace is typically all about pressure. Consumer demands are always increasing for quality, reduced cost, and timely delivery. Such pressures are transferred to employers who demand increased output, more commitments and increased expectations from their employees. It gets to a point when these workers become bored, get fed up,Continue Reading